Creating ONLY was a journey of necessitY.

As a stylist, I could empathize with my sensitive clients because I am also sensitive to many beauty products. I love trying new shampoos and lotions, but they often don’t love me back. Sometimes even just smelling a new product will cause extreme congestion in my head and lungs for the rest of the day.

I started scouring the internet and wholesale suppliers, desperate to find the right products with the right ingredients that wouldn’t make me break out or wheeze. During this process, I found that I didn’t know what half of the ingredients were, why most of them were there, and that researching each one would take up half my day — and I’m a professional!

Then it dawned on me: Beauty products may be trending more “clean and non-toxic,” but there are still too many ingredients. Something had to change.

Creating ONLY

Knowing my experience was shared with many frustrated people, I spoke with countless clients to understand what they desperately wanted to find in a product that they hadn’t been able to get. I then went to chemical scientists, manufacturers, formulators and large beauty brands to understand how to put such a product together. Through hours and hours of research and discovery, the groundwork and the path for ONLY were formed.

I love to create, especially when it results in making things more functional, simple and useful. As I started working on my formula for ONLY Conditioner, my goal was to make a product that would improve hydration for any hair and skin type — head to toe, roots to ends — without adding heavy oils or silicones. Our hair and skin are very durable and highly capable of protecting themselves if we allow them to naturally pH balance — so why not do that?

Once the base was developed, I built the original ONLY Conditioner by hand, carefully selecting and measuring each ingredient. The same care and focus went into this process each and every time I added a new product to the ONLY brand. I had one essential aim: fewer ingredients with the highest efficacy. It had to be safe and natural, and it had to actually work!

Because of this process, I can say with total confidence that each and every ingredient in your bottles of ONLY heals and maintains healthy hair and skin without causing harm or damage to your body.

ONLY Is for Everyone

Because ONLY products are lightweight and hypoallergenic, they are safe for everyone, regardless of age or ethnicity, hair or skin type. That means stronger, healthier hair and skin for newborns, hardworking mamas, cancer patients enduring chemotherapy, accountants, doctors, lawyers, housewives, stay-at-home-moms, baristas, actors, models, construction workers and you.

This beauty journey began with a problem: How can I keep my own hair and skin healthy and strong without averse reactions? As I solve this problem for myself and others with the ONLY brand, I will continue that mission, launching more and more products with minimal ingredients, maximum quality and countless uses.

I hope you’ll join me. #onlybyninafitzgerald